Art in the Park 2023

I was commissioned by Allied Arts to create a fresh, and energetic reimagining of Art in the Park, an annual event that invites artists of all kind to sell and get their work seen.

Currently, Art in the Park has a more older demographic, so the first goal was to solidify a fresh logo that updates the current one to bring in a newer generation of artists to bring in more fresher perspectives. In order to hit that mark, I incorporated bright colors, a stylized character, as well as a hand-drawn logo to match the characters personalty.